Iván Diazgranados

At Growth Lab, we developed a comprehensive medical SEO strategy for Centro Dermatológico Dr. Iván Diazgranados, a dermatology and aesthetic medicine clinic in Barranquilla, Colombia. The objective was not simply to increase website traffic, but to strengthen the clinic’s organic search visibility, improve the quality of users arriving from Google, and connect the practice with patients actively searching for dermatology treatments and solutions.

The project began with a complete review of the website’s existing SEO architecture, content structure, internal linking, and search intent targeting. Over time, the site had accumulated a large number of pages and articles without a sufficiently clear hierarchy. We reorganized the website into strategic topic clusters, creating stronger relationships between primary service pages, subservices, and informational content.

A major part of the work involved building a clearer SEO content architecture for dermatology and aesthetic medicine. Core services such as acne treatment, melasma, rosacea, botulinum toxin, hyaluronic acid fillers, collagen biostimulators, Profhilo, laser treatments, IPL, facial treatments, and other dermatology services were organized around dedicated commercial pages supported by relevant educational content.

We also implemented an extensive keyword mapping and search intent strategy. Instead of optimizing multiple URLs for similar terms and creating internal competition, each page was assigned a clear purpose and primary search intent. This helped reduce the risk of SEO cannibalization while creating stronger topical authority around the clinic’s key services.