About me
My journey began with a degree in Tourism and Hospitality Business Administration, driven by a deep vocation for service, user experience, and building human-centered relationships. This foundation gave me early insight into the power of genuine connection.
I later strengthened my professional path at Bamo Connect, an authorized U.S. distributor of DirecTV and AT&T, where I led the customer service department. There, I designed strategies to attract, retain, and engage users—turning challenging situations into opportunities for growth and trust-building.
To expand my impact, I pursued both a Specialization and a Master’s Degree in Marketing, which allowed me to lead successful projects in 360° digital marketing, SEO strategy, automation, digital advertising, and brand growth across Latin America and the United States.
Yanci Hurtado
The mind behind Growth Lab
Today, I’m the CEO and founder of Growth Lab Digital Marketing Agency, a boutique firm where we combine analytics, creativity, and technology to design integrated digital strategies that connect businesses with their audiences and generate measurable, sustainable results.
Attract, Sell, and Retain.
My approach is built on one guiding principle
- Attract
Attract with digital marketing strategies that position your brand and drive visibility.
- Sell
Sell with conversion tactics tailored to your digital channels and audience behavior.
- Retain
Retain with meaningful customer experiences that build loyalty and long-term value.
Ready to transform your digital growth?
Schedule a free consultation and discover how we can turn your digital channels into a consistent source of results.
Get in touch
- +57 321 5571138
- info@growthdigitalmarketing.com
- Barranquilla, Colombia