About me
Helping businesses grow has never been about doing more marketing. It’s about building the right strategy, communicating value clearly, and creating systems where marketing, sales, and customer experience work together to drive sustainable growth.
Hi, I'm Yancy Hurtado
I’m the Founder & CEO of Growth Lab, a digital marketing agency that helps businesses attract the right audience, convert more customers, and build long-term growth.
Over the years, I’ve worked with companies across industries including healthcare, hospitality, staffing, professional services, automotive, and real estate. Through those experiences, I’ve learned that successful businesses rarely grow because they simply do more marketing.
They grow because they communicate their value clearly, build effective systems, and create better customer experiences.
That belief shapes everything I do.
Rather than treating SEO, paid advertising, web development, AI, or branding as separate services, I see them as connected pieces of a larger growth strategy.
Today, I combine business strategy, digital marketing, and technology to help companies build scalable systems that drive measurable results.
Because sustainable growth isn’t about doing more marketing.
It’s about building a business people understand, trust, and choose.
Yancy Hurtado
Building my foundation
My journey in marketing began by working alongside experienced professionals and agencies, where I had the opportunity to contribute to projects across multiple industries and business models.
One of the most influential stages of my career was working with Gabriel Besada in Negocios Digitales, one of Colombia’s most respected marketing strategists. During that time, I gained invaluable experience in strategic marketing, business analysis, and understanding how marketing can become a driver of sustainable business growth rather than just a promotional tool.
Those experiences shaped the way I approach every project today—looking beyond tactics to understand the bigger picture and helping businesses build marketing systems that generate long-term results.
Ready to work with a digital marketing agency in the USA with global vision?
We want to hear from you. Let’s schedule a free consultation to get to know you, understand your goals, and explore how we can help you grow.